Tone Fitness Studio · Meridian
More people choosing Tone, from their first search to their first class. A brand new site and a search foundation before January, then work that widens Tone’s lead every month after that. You run Tone. I run how people find it.
Where Tone stands today
solidcore opened its doors on Oct 28, with more studios on the way, and all of them will chase the same searches and the same first-timers. Tone starts that stretch with a real lead. Below the numbers is what’s holding it back.
Google reviews at Fairview and Ten Mile, both rated 5.0
Tone’s spots for “lagree meridian id” on Google, not counting ads
Google AI Mode’s answer for “best lagree studio in meridian idaho”
Best Exercise Studio of 2026 in Idaho, and Best Pilates Studio in Meridian
Holding it back
Checked Oct 22 to 24, 2026, across Google, Google Maps and every page of the site.
Next, the goalsThe goals
Everything you told me rolls up to this. Under it, every goal you named and the part of the plan that gets Tone there.
The plan, from first search to first class
Tone already has a strong reputation with people who know Lagree. The next opportunity is to reach people who could love it but don’t know to look for it yet. People searching for Pilates, or looking around at local studios and comparing their options.
This plan helps those people discover Tone and understand what makes Lagree different, so they feel ready to book the $20 first class. The new site makes that path clearer and both Google listings help them choose a location, while the videos and answer pages clear up the questions that could otherwise keep them from booking.
Then we keep building. Every month we look at how people are finding Tone and what’s turning interest into bookings, then point the next month’s work at the next opportunity. The content, promos and site improvements all follow that direction, so Tone builds on its head start as more studios open.
The road from here
Every search a Meridian person types about Lagree, from “is lagree pilates” to “pilates while pregnant,” gets its own page written to answer it, on a site Google can finally read. The fixes start in November, and a new page goes up every month once the new site is live.
A complete overhaul on modern technology, fast on a phone and moving as you scroll, written for the person who’s curious about Lagree but hasn’t booked yet. Pilates regulars find out what’s different, and nervous beginners get their questions answered before they have to ask. The $20 first class is one tap away on every page, and the whole site points the way from first class to member.
Maps is where people compare studios. Both listings get fully rebuilt, then kept alive with a new post every week and a reply on every review. Your 256 reviews and 5.0 rating stay exactly where they are and start working harder.
Your videos answer the questions people actually ask, in your words, and each one goes out everywhere people look, from YouTube and TikTok to both listings and its own page on the site. When someone asks Google or ChatGPT about Lagree here, Tone is the studio that answered.
Every promo gets its own page and a tracking link for every place you share it, so you always know what each one brought in. Your November bring-a-friend month is the first.
Tracking on everything, then one report page that updates every month with what moved and what went live, straight from Google and Mindbody. We go through it together on a call.
The search terms we go after
These come from what people around here search about Lagree. Today a lot of them land on other studios, or on a page of yours that never says the word. Each one gets a page written to answer it, kept current and tracked every month.
I can’t promise where Google ranks any of these, and I never will. What I promise is the work that earns it.
How it all connects
Every piece of the plan has a job on this path. Here’s where each one shows up.
Phase 1 · The build · $3,000
This is the foundation, from first search to first booking. Each piece is summed up below, with the full detail one tap away, and the new site goes live a couple of weeks before January, the biggest month for these searches.
Built together
On the kickoff call we go through your goals for the site and the look you want, from colors to the sites you love, and set the direction together before a single page gets designed. You approve every page before it goes live.
These dates assume a yes this week. If it lands later, November slides with it and I re-date the plan. You hear from me as each piece goes live.
A short call to get rolling, then a snapshot of where Tone stands today that every report gets measured against.
The kickoff call
The baseline · that same week
Where every number in your report comes from
$20 first classes and 8-class packs sold at each studio, next to the same month last year
Views, search terms, taps to call and direction requests at each studio, counted by Google
How often your site shows up in Google search, and how many people click through
New reviews, the star rating and my replies at each studio. New reviews come from your asks and Mindbody’s review email, so this one is watched, not scored
Each number comes straight from Google or Mindbody, never from an outside estimate.
Why it matters
Every monthly report compares against this starting point, so you see exactly what changed.
January is the biggest month for these searches anyway, so I compare it with last January in Mindbody. That keeps the normal New Year rush from looking like my results.
Today it’s hard to tell what your Facebook ad or anything else brings in. This sets that up, so every month we can see what the work is bringing in and where to invest more.
What you get
What you’ll be able to see
How a tracking link works
Where tracking supports it, the booking gets connected to the ad. Anything that can’t be reliably connected is reported separately, never guessed.
Why it matters
You see which sources lead to $20 first classes, then decide where your ad money goes. Every month after that, the report shows what the work brought in.
The last steps of a booking happen on Mindbody’s own pages, not yours, which is why I test a real purchase first. If anything can’t be tracked reliably, I tell you instead of guessing.
Your listings are where people compare studios on Maps, so both get fully rebuilt to fit the plan and Google’s current rules, field by field. Nothing gets deleted. Your reviews, your rating and your history stay exactly where they are.
What you get at each studio
5.0 from 76 Google reviews
Best Exercise Studio of 2026 in IdahoEverywhere else people look
Why it matters
Fairview already has more Google reviews than any Pilates or Lagree studio I checked nearby. Google says more reviews and positive ratings can help local ranking, so a complete listing makes those reviews work harder.
The other sites matter because that’s where AI tools look. Three of the top five things that get a business named by AI tools are listings and mentions on other sites, so the same facts have to be right everywhere.
Your “thankful for Lagree” bring-a-friend month gets its own page with tracking. We’ll look at the ad you’re running together and make sure the offer, landing page and tracking line up, and I’ll help with direction and creative so the site supports the campaigns you’re putting money behind.
What you get
How it all comes together
Why it matters
Members spread a bring-a-friend offer best, so your texts and Instagram carry it. The ad does a different job. It reaches people who don’t know a member yet and sends them to the $20 first class, so the free friend pass stays a perk for your members.
Every promo after this gets the same setup in the monthly plan.
Search takes weeks to catch up, so the biggest problems on today’s site get fixed in November, and every fix carries straight into the new site. The Lagree vs Pilates page goes up first, by Nov 15, so it’s live before solidcore’s grand opening events on Nov 21.
Today
After the fix
Those are the big ones. The broken footer link, the expired pop-up, the cookie bar that covers a quarter of the screen and anything else I find while I’m in there get fixed too.
A brand new site, top to bottom.
Every page is redesigned from scratch on modern technology, with a fresh look that moves as you scroll and feels like Tone. The words get a rewrite too, in your voice, written for the person who’s curious but hasn’t booked yet, with the $20 class as their first step and membership as the one after it. Before any of it gets designed, we go through what you want the site to be on the kickoff call, from your goals for it to the look you have in mind, down to colors and the sites you love. The mockups on this page are a direction to react to, not the design. What gets built is the site you want, and we build it together. The one piece of today’s design I’m keeping is the scrolling Instagram section you love.
What you get
The new site, page by page
Added through the monthly plan
What each page is for
/Opens with a welcoming Lagree headline under your neon, with Meridian in it and both studios in the first line. Leads with the $20 first class, gets people to the right studio fast, and points to the comparison page.
/start-hereWalks a first-timer from booking the $20 class to walking in the door, with the 10-minute early arrival and the grip socks explained before anyone has to ask.
/is-lagree-pilatesAnswers the question most new clients start with, in your words, with your byline as owner and Level 2 certified instructor.
/lagree-vs-pilatesOpens with the answer AI tools can quote, word for word. Then a side-by-side, what changes if you’re coming from reformer Pilates, your video and real member quotes. About 70 Pilates searches here for every Lagree search.
/fairviewDirections, parking, its 12 Megaformers, the instructors who teach there and three of its Google reviews as text, so Fairview’s listing has its own page to point to.
/ten-mileClear directions to a tucked-away studio, its MegaPros, its instructors and three of its reviews, plus the line that it’s the closest open Lagree studio to Nampa and Caldwell. The base for January’s Ten Mile spotlight.
/prenatal-postpartumShows expecting and new moms that Lagree works before and after baby.
/beginners-seriesYour 8-week January series, up before the busiest search month.
/postpartum-seriesYour 8-week series, one class a week with the same instructor.
/scheduleBoth studios on one page, with a plain-text line about class times that AI tools can read. Today it shows only Fairview.
/pricingYour Mindbody prices, with the $20 first class first.
/gift-cardsCarried over to the new design, in time for holiday gift buying.
/videosYour video library, with every video you’ve posted in one place.
/videos/A page for every video, built around the question it answers.
/aboutYour team and both of your awards, in one place.
/faqReal questions as real headings, “Is Lagree Pilates?” first, with your policies in plain words.
Old links, new homes
Keep their addresses
Redirects tell Google where each page moved, so what it earned in search carries over. Old addresses search engines still list, like /meridian-ten-mile-schedule, get redirected too.
/new-clientsStart here/lagree-methodIs Lagree Pilates?/about-usAbout/staffAbout, with your team/studio-policyFAQ, with your policies/contact-usAbout, with contact detailsGoogle shows short videos in search results, and in October the ones for “is lagree pilates” came from studios in other cities. Your videos give Google a Meridian answer to show, and every one carries Tone’s look.
What you get
A new page for every video
Each video answers something people search, so each one gets its own page built around that question. Every page is one more search Tone can show up for, and more proof that Tone is the expert on Lagree.
Sample wording shown. Your real answer comes from your video, and every video page uses the same template.
Phase 2 · Every month · $1,000 a month
From Jan 1, this keeps improving the foundation, with search work, useful content, current offers and the strategy behind them. Every month stacks on the last. Nobody controls Google, so I never promise rankings. I promise the work, and every report leads with what went live.
Your monthly report
Bookmark it once. Each month adds a new report, and you can scroll back through every month before it.
Each headline number shows the change from last month. First classes and clicks from Google also show the same month last year from the start, since Mindbody and Search Console keep that history. Your listing numbers get the year comparison once we have a year of them saved. Every number comes straight from Google, Mindbody, YouTube or TikTok, never from an outside estimate. Reviews stay something we watch together rather than a score, since new ones come from your asks and Mindbody’s email.
Phase 3 · The long game
You mentioned more studios on the way, including two Lagree studios within about ten minutes of yours. They start from zero. Tone already has a head start, and the plan is to keep building on it. Better answers, an easier first booking, stronger local visibility and a strategy that keeps moving. Every month we give people more reasons to choose Tone, and make it harder for a new studio to catch up.
None of this can be bought. It took years, and the plan is built to make it count for more.
And usually four months to a year before any search work shows up, which is the window this plan uses.
Every question people search about Lagree gets a page with your answer on it, from “Is Lagree Pilates?” to “Can I do Lagree while pregnant?”. Google and the AI tools send people to whoever answered. This plan makes Tone the studio that did.
On Maps, a 5.0 rating with hundreds of reviews is what every new studio gets compared against. Both listings stay complete and alive, so that comparison keeps landing in Tone’s favor.
Every video, page, post and project in the monthly plan adds to the pile a new studio would have to match, and none of it stops.
The doulas and midwives who work with new moms, with partner pages that link back to Tone. A link from a real local site is one of the strongest signals Google has that Tone is the local expert. Those links take time to earn, and a new studio can’t buy them.
Why it compounds
Every month stacks on the last. Each page and each video is something a studio behind you would have to match, and by the time they match it, you’ve added twelve more. Catching up is the wrong word for what they’d be doing.
These count the work I deliver. Results in Google build over time, and I never promise them.
The 2027 growth list
Here’s the order I’d run them in, planned by what will matter most for Tone. The second half of the year gets planned with you at the June review, and the order bends whenever your plans change.
How we work
Bring me anything that touches how people find and book Tone, from a promo graphic to a new studio launch. Anything in the plan gets done. Anything bigger gets talked through first. Every month I come to the call with the next plan already drafted, so you never have to wonder what’s next.
What I’ll need from you
My part
You own everything
The site and every account stay in your name. Your Instagram and your texting stay yours. I handle the editing and the YouTube and TikTok posting, which is the help you asked for.
What comes next
Everything above is the first plan, built around what you told me matters most right now. It’s also the foundation. Once it’s in place, there are a lot of directions we can take Tone from here. You open a new spot, I’ve got it. You need signage, I’ve got it. You need a design by Friday, I’ve got it. You want to try ads, I’ve got it. Bring any of these up on a check-in and it gets a plan and a price.
The pricing
No long-term commitment. One price to set the foundation, then one monthly price for the work that keeps building on it.
Why I’m offering this rate
You’ve already built something special with Tone, and hearing where you want to take it makes me excited to be involved. From growing both studios to the bigger plans you have down the road, I’d love to help you take Tone as far as you want it to go.
Because of our personal connection, and because I’d love to be part of that growth, I’m offering this work at a preferred rate. I want us to have room to keep building together, with the site, content, promos and strategy all moving in the same direction.
The build · through Dec 14
Standard rate $4,500
$1,500 at kickoff, and $1,500 right before the new site goes live.
This sets the foundation, from first search to first booking. The site, both listings, the tracking and the first videos, built together instead of bought in pieces from four different people. Built once, and built right.
Exactly what it covers
Every month · from Jan 1
Standard rate $1,750 a month
Billed on the 1st. Month to month, with no long-term commitment.
This keeps improving it. Search work, useful content, current offers and the strategy behind them every month, from someone on your team who shows you what moved.
Exactly what it covers
Anything outside the plan, like a new studio launch, gets its own quote before any work starts. Everything inside it is covered.
Just let me know before your next billing date and we finish at the end of your current paid month. You keep everything, and I hand over access within a week.
Card or bank transfer, whichever is easier for you.
Webflow and Mindbody stay yours. The video library needs Webflow’s Premium plan if you’re not on it, $25 a month billed yearly.
Next steps, once you say yes